If you’re an entrepreneur, business owner or a career professional, you’re probably already aware of the power of LinkedIn. LinkedIn is great for networking, but it’s also an incredible platform for business marketing. In fact, this platform may be the most effective way to reach the decision makers in your market.
Having a great LinkedIn profile is a critical component to your ongoing success, but it’s only the first step. If you align your marketing efforts correctly, LinkedIn can be a goldmine for business! Research shows that LinkedIn is the number one business-to-business site and has shown to be 277% more effective for lead generation than Facebook or Twitter. 45% of visitors from LinkedIn to your other digital content (website, blog, whitepapers, video, etc.) will likely be new to your organization. That’s a lot of prospective clients, customers, and supporters. These leads are highly motivated and are more likely to fill out a form, giving you permission to continue the conversation.
With LinkedIn high-level professionals are accessible, you can connect with industry leaders, C-suite execs, celebrities and your peers alike. Linkedin News Feed is now more wide open than ever, so it’s easier than ever to build long-term relationships with your connections.
If you haven’t polished your Linkedin Profile in a while, now is a great time to do it! Connect with people who interest or inspire you. Let them know by sending an InMail with your connection invitation and consider ways you can contribute content that builds relationships with your connections.